Hotel Aurora.
Confident Investor Decisions — In Record Time
Scope
Client
Duration
Year
Description
Hotel Aurora — Defining a Timeless Coastal Experience
Hotel Aurora was a new hotel project in a coastal city aiming to attract both leisure and business travelers. The project team included architects, real estate developers, and investors who needed clear alternatives before approving detailed CGI production and supplier agreements.
Goal:
To find the right design direction for the lobby and suites — blending local identity with an international, timeless appeal.
Visual Deliverables
48-Hour Moodboards:
Renderkits delivered moodboards for the lobby and suites in four distinct style directions, tailored to the project’s target audience and location. The entire first round was delivered within 48 hours, enabling the team to quickly start evaluation.Variant Testing:
A special series was created to compare dark wood textures against a lighter, minimalist alternative. This was crucial because investors had differing preferences and wanted to understand how these choices affected the overall experience.Final Visualization:
Following a joint workshop, the board selected a direction combining warm, dark woods with subtle accents of local stone and textiles. Renderkits then delivered an expanded image gallery showcasing the lobby, suites, and corridors in the chosen style — ready to guide further CGI and interior design.
Financial Impact and Time Savings
Financial Impact
Typically, the project would have required four separate, costly CGI runs to explore each style direction.
These could cost between 120,000 and 180,000 NOK (~$11,400–$17,100 USD) per style, with delivery times of 3–4 weeks each.
This would have extended the concept phase to over three months and cost more than half a million NOK (~$47,500 USD).
With Renderkits, the entire set of style directions was delivered in under a week for a total price of approximately 160,000 NOK (~$15,200 USD).
This enabled the board to make a confident decision after just five days.
Process
Renderkits began with a short digital workshop involving the project manager, interior architect, and investor representative to define the target audience and project ambitions.
Four distinct style directions were developed, each with moodboards for the lobby and suites. The first round was delivered within 48 hours.
An additional variant series tested dark versus light material choices.
After evaluation and an internal board meeting, one direction was chosen.
Renderkits delivered a complete visualization within three days, used directly in the final decision meeting.
Key benefit
The Board Made a Style Decision in Just Five Days
This allowed the project to move confidently into detailed CGI production and furniture procurement — without uncertainty or risk of costly redesigns.
The result: significant time savings and reduced risk of costly investment errors.
Why This Worked
Investors quickly gained a clear visual understanding of material choices and atmospheres.
The project team avoided committing to expensive CGI runs for directions that might be rejected.
The final image series guided interior specifications, budgeting, and purchasing.
How Renderkits Can Support Similar Hotel Projects
Secure style decisions early — before heavy investments in CGI and interior deliveries.
Provide investor boards or property management with solid visual decision-making materials.
Present multiple scenarios in workshops and investor pitches — speeding up alignment and direction setting.
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