Flagship Retail.
Testing Retail Concepts Across Four Cities
Scope
Client
Duration
Year
Description
International Retail Brand — Flagship Store Concepts Across Four Cities
An international retail brand planned a new series of flagship stores across Europe. The goal was to develop a flexible store system adaptable to different cities while maintaining a clear brand identity.
Before investing in costly renovations and long-term leases, they wanted to test how different design directions would visually perform in each market.
Visual Deliverables
Style Tracks for Four Cities:
Renderkits created unique style directions for Paris, Copenhagen, Oslo, and Berlin. Each city received a concept tailored to local architecture and consumer preferences.Moodboards:
For each location, moodboards were produced showcasing display and counter solutions, lighting, façade expressions, and material choices. These provided a clear vision of how the store would integrate with the urban environment and interior experience.Final Selected Style:
After review with retail and marketing teams, one primary style was chosen — adaptable with local variations. Renderkits delivered a complete image set used to develop detailed project plans and supplier agreements.
Financial Impact and Risk Reduction
Financial Impact and Risk Reduction
Traditionally, a project like this would involve testing concepts through pilot stores or showroom mockups — with multi-million-dollar investments per city before any impact evaluation.
By leveraging Renderkits’ visual pre-production, the retail company digitally simulated designs and confidently assessed how concepts resonated in each market.
This approach allowed them to decide which design elements truly worked — without building physical stores in four cities first.
The result:
The company saved millions in unnecessary renovations and launched with a confident, well-crafted visual strategy.
Process
A digital workshop mapped the brand’s identity and testing goals for each market.
Renderkits developed four distinct style tracks, each with tailored moodboards covering displays, lighting, and façades.
The retail team evaluated solutions alongside local partners and customer insights.
After internal presentations and workshops, a unified main direction was chosen, with small variations per city.
Renderkits delivered a complete image gallery for use in detailed project planning, supplier selection, and contract negotiations.
Key benefit
The Retail Brand Made Confident Decisions Before Major Contracts and Renovations
This approach significantly reduced the risk of costly misinvestments and improved control over future CAPEX expenditures.
Why This Worked
The project team visually tested four markets digitally — no need for physical pilot stores.
Moodboards and image galleries were used directly in discussions with local developers and architects.
The concept was anchored internally and with suppliers, providing a clear understanding of materials, colors, and design language.
How Renderkits Can Support Similar Retail Projects
Test multiple design directions and see how they perform in local markets before committing to expensive leases and interior investments.
Create visually precise moodboards and galleries for meetings with landlords, franchise partners, or retail architects.
Reduce time and risk in pilot phases, enabling decisions in weeks instead of months.
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