Fjordparken Residential.
Fjordparken Residential — From Three Concepts to One Market-Ready Vision See how we helped Fjordparken explore multiple design directions and unify them into a clear, compelling launch concept.
Scope
Client
Duration
Year
Description
Fjordparken Residential — A Coastal Apartment Project
The developer wanted to establish a clear visual direction early — before investing in costly and time-consuming CGI production and marketing.
Using Renderkits, they tested three distinct style directions:
Nordic Minimalism: Bright surfaces, natural wood, and understated elegance
Warm Coastal Retro: Soft pastels, sandy tones, and patterns inspired by the ‘60s and ‘70s
Elegant Japandi: Clean lines, dark woods, and cozy earth tones
Visual Deliverables:
Moodboards: Renderkits provided 12–15 AI-generated inspirational images per style track, enabling the developer and marketing team to quickly evaluate options.
Final Selected Style: The developer chose the Japandi direction. Renderkits created a curated gallery of 18 images showcasing kitchens, living rooms, and façades.
Mini Style Guide: A PDF with color palettes, material selections, and key styling and lighting notes, ready to share with realtors and interior suppliers.
Financial Impact
Using traditional methods, the developer would have commissioned three separate CGI production runs to test style directions — typically costing around 150,000 NOK (~$14,250 USD) per style and taking 3–4 weeks each.
This would total approximately 450,000 NOK (~$42,750 USD) and up to 12 weeks of production time.
With Renderkits, all three style options were delivered for about 170,000 NOK (~$16,100 USD) in just three weeks.
The result:
Savings of approximately 280,000 NOK (~$26,600 USD)
Time reduction of six weeks
Confidence in the final style choice before committing to full CGI
Process Overview
A short workshop with the developer and sales team to clarify target audience and desired expressions
Definition of three style directions with moodboards delivered within 7 days
Internal reviews and external meetings led to the selection of the Japandi-inspired style
Renderkits delivered a complete image gallery and style guide within an additional 14 days
The final materials were used directly in sales prospectuses and investor presentations
Key Benefit
The Developer Launched Earlier with a Clear, Tested Visual Identity
They avoided spending large sums on visualizing style directions that might be discarded, and instead built confidence among realtors and potential buyers from the start.
Why This Worked
The project team could compare style options side by side without committing to expensive 3D productions.
Investors received concrete visual materials early, strengthening their decision-making.
Moodboards and the style guide were used in early sales efforts and discussions with interior designers and suppliers.
How Renderkits Can Help in Similar Projects
Test and validate multiple concepts before starting heavy CGI production or signing interior contracts.
Ensure marketing materials and prospectuses resonate with the right target audience from day one.
Establish a cohesive visual direction usable across prospectuses, digital campaigns, and investor presentations.
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